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+44 (0) 207 907 0680
Radio Trading Desk
An easy to use automated platform bringing advertisers and broadcasters together online
Technology That Puts You In Control
Welcome to the future of radio trading. Utilising next generation proprietary technology, Radio Trading Desk is an automated cloud-based platform that enables any advertiser from any sector to quickly create an advertising campaign that best fits its marketing goals and budget.
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Market Exchange Model
Every week UK broadcasters interact and trade with Radio Trading Desk. Advertisers in the market will benefit from an automated strategically planned radio campaign leading to the best return on investment & market rates.
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Turn-key Support
The Radio Trading Desk team of specialists are on hand for training and support to help you set up the optimum campaign to maximise your results. We can also provide commercial production services at very low rates.
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Best Market Value
The Radio Trading Desk platform saves you time by connecting and negotiating with multiple broadcasters to get you the return on investment with every campaign. Access through our dashboard allows the advertiser to target the relevant market and negotiate rates based on cost per thousand versus available anytime inventory.
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Control & Flexibility
Our unique user friendly self-service platform means you set your campaign criteria based on your marketing needs, and you decide how often to advertise with no long term contracts.
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Set Your Target Criteria
Our platform allows you to select your campaign criteria including regions, stations, audience profile, dayparts, budgets, and maximum CPTs/costs.
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Radio stations are in control
Every week broadcasters join an automated marketplace where they are able to sell their airtime to advertisers conveniently and at a competitive rate based on available inventory.
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Your Campaign Goes Live
Your activity is confirmed with final delivery and cost details. Radio Trading Desk handles all trafficking of your commercial. The radio stations run your commercials on air the following week.
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Create Campaign
Enter your campaign parameters (regions, station white list, days, dayparts, etc.) and upload your radio commercial to create your campaign. Our Account Managers are available to help you get started if you have any questions.
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Manage Audio
Upload your radio commercials, and access audio from your previous trades in the 'My Audio' section. Radio Trading Desk also provides creative production resources, to create effective commercials for your campaign – starting from just £1,000.
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Dashboard
When you log into your Radio Trading Desk account, you'll find a quick-view area with your most recent trades, audio, and campaign details. You can choose to view your trade history or any pending trades for future weeks.
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Reporting
Information about your trades are stored in easy-to-use reports, which can be printed or exported. You can quickly find a summary of the radio stations that played your commercials by day and daypart.
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Additional Services
Let us connect you with cost-effective, best-in-class services.
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Commercial Creation
Radio Trading Desk is pleased to offer you access to our in-house creative production company who is on hand for all your professional audio needs. Services include copywriting, voice talent, commercial production and podcasts.
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Scheduled Airtime
For advertisers that need to be specific we also plan and buy bespoke airtime across all local, regional and national radio stations. Speak to our team of highly experienced radio specialists to accommodate your planning and buying needs.
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Sponsorships & Promotions
Radio offers a wide variety of advertising opportunities that go beyond the spot. Sponsor the traffic, weather, news, run on-air competitions, live promotions or themed content. We're specialists at integrating your brand into radio and understand how to engage listeners.
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Digital Audio
We can offer you access to additional advertising opportunities via online audio and music streaming platforms such as Spotify, SoundCloud and Deezer. We also offer DAX and Octave Audio which incorporates talkSPORT, Absolute, Kiss, etc. as well as the feature rich UK Radioplayer apps and players.
Contact Us
- Support: +44 (0) 207 907 0680
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info@radiotradingdesk.com
36-40 Maple Street
Fitzrovia, London W1T 6HE
A Selection of our Partners
The Radio Trading Desk, and before it Bid4Spots, has enabled us to utilise any unsold inventory in a structured and controlled manner. Significantly we are able to determine which stations, which days and at what price we are prepared to accept late bookings without compromising our output or programmes. The bidding process is clear and concise, and takes just a few minutes each week. Audio delivery is automated and efficient. The Radio Trading Desk has helped our company to raise significant extra revenues which we would not otherwise have had.
Valerie Handley
UKRD Group
We’ve been using the Radio Trading Desk, and before it Bid4Spots, consistently for various clients for over 5 years, with campaigns including Quick Quid, Vonage and WWF. Because we set the maximum CPT, and other targeting criteria, our clients are guaranteed to be getting great value, decreasing cost per lead and increasing ROI across the board. Radio Trading Desk have access to hundreds of stations across the UK, making it extremely easy to book an effective campaign on any scale and it allows us to enjoy the flexibility of being able to book on a weekly basis.
Colin Gillespie
All Response Media
